New Partnership for Canadian Team

To foster the expansion and development of cricket in Canada, TD Bank Group (TD) and Cricket Canada have unveiled a new sponsorship deal.

Through this agreement, TD will serve as the official bank of Cricket Canada's national teams, supporting Cricket Canada’s mission to cultivate a vibrant cricket community in the country. This sponsorship aims to enhance grassroots development programs and increase access to national teams and players for young fans and enthusiasts.

The Rise of Cricket in Canada

According to CulturalIQ’s 2022 report, the surge in cricket's popularity in Canada is largely driven by immigration from cricket-playing countries. The report highlights that the South Asian fanbase significantly contributes to this growth, with 28% of survey respondents identifying as superfans of the sport.

TD's Role in Promoting Cricket in Canada

As cricket's popularity continues to rise, TD’s sponsorship will support this growth through several community engagement initiatives. Cricket Canada aims to empower communities and promote inclusivity through the sport, focusing on expanding the existing cricket-loving community and attracting new fans.

Cricket Canada’s initiatives will concentrate on two main objectives:

1. Enhancing grassroots development programs across Canada

2. Increasing the sport’s accessibility, popularity, and engagement among players, young fans, and long-time enthusiasts

Amjad Bajwa, President of Cricket Canada, expressed confidence in the partnership, stating that with TD's support, they can enhance the cricketing experience for national teams, players, and fans while driving the sport's growth at all levels.

Integration of TD with Cricket Canada

Under this sponsorship, TD’s logo will appear on the official kits and training gear for Canada’s national teams, including new custom kits for the Canadian men’s team's first-ever appearance in the 2024 ICC T20 World Cup. In 2025, TD will also sponsor Cricket Canada’s Women’s Team.

Future Prospects for Cricket Canada

Cricket Canada anticipates 2024 to be a milestone year for the sport. Following their historic appearance in the 2024 ICC T20 World Cup, the men's team has a packed schedule. Ranked 23rd in T20Is and 15th in ODIs in the ICC Rankings, the team is preparing for several international tournaments. In the ODI CWC Super League, a qualifying pathway for the 50-over World Cup, the Canadian team remains unbeaten and aims to continue this momentum. Additionally, international cricket will return to Canada later this year, marking another significant highlight.

Scheduled events in August and September include matches against:

- The Netherlands

- Nepal

- Oman

- USA

Why Choose TD?

With over 150 years of providing financial solutions, TD has established itself as a trusted bank in Canada. TD offers a century of experience in helping newcomers navigate the Canadian banking system. With over a thousand branches, services in more than 80 languages, and a reputation for excellence, TD serves 16 million Canadians. TD also offers online support and resources for newcomers on banking basics, moving to Canada, credit score essentials, and more. The bank’s extended hours and numerous ATMs across Canada make everyday banking convenient and accessible.

About Cricket Canada

Cricket Canada is the official governing body for cricket in Canada, dedicated to promoting and developing the sport at all levels. With a focus on inclusivity and excellence, Cricket Canada aims to build a vibrant cricketing community and achieve success internationally. Recognised by the International Cricket Council, the Government of Canada, and the Canadian Olympic Committee, Cricket Canada continues to foster the growth of cricket in the nation.